“Reading Sidekick offers children excellent reading support in the form of ’edutainment’—kids learn a gracious plenty, but they’re enjoying the interaction with Alexa so much, they don’t necessarily know they’re learning,” said Dr. Michelle Martin, a professor for Children and Youth Services at the University of Washington, in the company’s announcement. 

Reading Sidekick is meant to be like reading with a grownup if an adult is busy or unavailable, or when kids want to practice reading independently without a parent.