If anything there’s too much choice, so we’ve outlined how the models differ in our ‘ Which Echo should I buy?’ guide.
You can now buy the new Echo, which was released on 16 October.
How much does the Echo 3 cost?
The price remains the same as before, which means it is cost £89.99 in the UK and $99 in the US.
What are the new features in the Echo 3?
In reality, aside from the new colour what has changed is that the Echo 3 has the speakers from the Echo Plus. This means sound quality is improved.
There are also new privacy features such as being able to ask Alexa what she just heard, so you can hear what was recorded, and also the ability to set your recordings to auto-delete after a certain amount of time.
Better wake-word recognition
One of Alexa’s biggest annoyances is that she’ll often start playing music when you’re talking or the TV is on. You’ll hear the familiar “Here’s a station you might like” as she starts playing random music.
Jim has been testing and reviewing products for over 20 years. His main beats include VPN services and antivirus. He also covers smart home tech, mesh Wi-Fi and electric bikes.
