Smedley started a development company in the early 90s, before moving on to Sony. In 1996, John Smedley was put in charge of Sony Interactive Studios America’s development of an online role-playing video game. The studio would change its name to 989 Studios, and the game would eventually become the MMORPG EverQuest, published by Sony Online Entertainment. Smedley stayed with Sony Online Entertainment until 2015, during which time the studio produced dozens of games, including Star Wars Galaxies, The Matrix Online, and DC Universe Online which is still being updated. The studio had once more changed its name due to being sold to an investment group, shortly after Smedley left.

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Source: Bloomberg (via VGC).