Xbox Game Pass typically reveals two weeks at a time or so, but it still packs in plenty of surprises month after month. It also focuses on day one titles and has an awesome social media presence, down to teasing games via “Melissa McGamePass.” Epic Games Store releases its games for a week and announces the next set of games, delivering and building hype at the same time. Even PS Plus, which is only usually 2-3 free games every month, gets a ton of word of mouth by revealing them on the final Wednesday and releasing them on the first Tuesday of every month.
Source: Statista